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Traditional Marketing vs Loyalty System

If a business spends EUR500 on advertising in Newspaper:

- They pay for it up front.
- It's read and disposed.
- No way to gauge how much business they have received from the advert.

However,

By the time that same business has donated the tax-free sum of EUR500:

- It will have taken in EUR25,000 in sales from the members/supporters of the local clubs, schools and community groups.